Business verification on TikTok Ads Manager is the process of submitting official documents to confirm that your business is registered and legitimately operating. Verification is required for your account to be approved, and account approval is a prerequisite for ad delivery and ad credit eligibility.
If your account is not approved due to an incomplete or rejected verification, TikTok will not deliver your ads and will not issue any promotional credits tied to your registration.
Why Business Verification Matters for Ad Credits
TikTok’s new advertiser credit program specifically requires your advertising account to be in good standing and compliant with TikTok’s advertising policies. An unverified or unapproved account does not meet that standard, even if you registered during an active promotion.
Verification also establishes the legal business name tied to your account. This name must match across your TikTok Ads Manager profile, your payment details, and your submitted documents. Mismatches between these sources are the most common reason accounts are rejected during review.
What to Prepare Before Submitting
Before starting verification, prepare a digital copy of your business verification document. The document needs to meet these requirements:
- All four corners must be visible in the image or scan
- All text must be clearly readable, with the business license or certification number visible
- Documents must be in color (except for accounts in the United States, China, and Australia)
- The document must be within its validity period and must not expire within the next 30 days from the date of upload
- Duplicated copies (a copy of a copy) are not accepted
- Documents with third-party watermarks are not accepted
Accepted file formats are JPEG, PNG, PDF, and JPG. The file size cannot exceed 10MB.
If you are photographing a physical document, place it on a dark background to ensure the edges and all text are clearly visible.
How to Verify Your Business Through TikTok Ads Manager
- Log in to TikTok Ads Manager
- Go to the Tools tab at the top of the page
- Click Account setup under the Settings column
- Click Verify now. Note: If your account has already been verified, you will see a “Verified” status, and no further action is needed.
- Select your entity type (for example, business or individual) and enter your country, business name, and company website (optional)
- Upload your verification document and enter your certificate number. Note: The information you enter must exactly match the information visible in the document you upload. Any discrepancy will cause rejection.
- Click Submit
After submission, TikTok reviews your documents. If approved, your account status changes to “Verified.” If rejected, it shows as “Unverified.” You can track the status directly in Ads Manager.
How to Verify Your Business Through TikTok Business Center
If you manage your ad accounts through a Business Center, you can verify your business directly from there instead.
- Log in to TikTok Business Center
- Click Verification in the left-hand menu
- Confirm your verification status shows as “Unverified” and click Verify now
- Select your account type and enter your business name, industry, and optionally, your company website
- Upload your verification document and certificate number. Note: The information provided must match the uploaded document.
- Click Submit
Business Center verification may take up to two business days. During review, your status shows as “Pending.”
As an optional but important additional step, you can also verify your legal representative’s information through Business Center. This involves uploading a government-issued ID (Passport, Driver’s license, or National ID) for the named legal representative. This step is required for creating an Organization Account in Business Center.
Acceptable Documents by Region
The specific documents TikTok accepts for verification vary by country and business type. Common examples include:
- Business registration certificates or licenses
- Articles of incorporation
- Tax registration documents (such as IRS EIN letters in the United States)
- Business credit reports from Experian, Equifax, or TransUnion (for certain US businesses)
- Government-issued business identification documents
For the exact list of accepted documents in your country or region, refer to TikTok’s Acceptable documents for business verification page.
Why Verification Gets Rejected and How to Fix It
Verification fails for a small set of predictable reasons. Knowing them before you submit saves time:
Wrong document for your location. Each market has specific accepted document types. Use TikTok’s acceptable documents list to confirm you are submitting the right type for your country before uploading.
Incomplete or unclear document. The full company name, license or certification number, and business address must all be visible. If the text is cut off or blurry, the document will be rejected. Reshoot or rescan and resubmit.
Mismatched information. The business name on your TikTok account must match the business name on your submitted document exactly. The address must also match. If you registered with a name that doesn’t match your official documentation, update your account information before resubmitting.
Expired document. Documents must be valid and cannot expire within 30 days of the upload date. Check expiry dates before scanning.
Document format issues. Only JPEG, PNG, PDF, and JPG files are accepted. Files over 10MB will not upload. Compress or re-export your file if needed.
If your verification is still rejected after addressing these issues, try submitting a different acceptable document from the approved list. If the problem persists, you can contact TikTok Business Support or request an account review.
How to Check Your Verification Status After Submission
To check the current status of your verification:
- Log in to TikTok Ads Manager
- Go to Tools, then click Account setup under Settings
- Click My account
- Look at the account status in the Basic information section
Possible statuses are: Verified, Unverified, or Pending. Pending means your documents have been submitted and are under review. Most reviews are complete within one business day for Ads Manager submissions and up to two business days for Business Center submissions.
What Happens After Your Business Is Verified
Once verification is approved, your account receives a Verified status. This allows:
- Your ads to be reviewed and delivered
- Your account must qualify for new advertiser promotional credits (if the offer was active at registration)
- Your promotional credit tracking will begin once you launch a campaign and start spending
If a promotional offer was attached to your registration, navigate to Tools, Payments, Promotions after verification to confirm your coupon is active and tracking spend.
Sharing Verification Across Business Accounts
If you have a verified Business Center, you can extend that verified status to linked Business Accounts without requiring each one to go through a separate verification process.
- Log in to TikTok Business Center
- Click Verification in the left-hand menu
- Confirm your Business Center shows a Verified status
- Click Share verification
- Select Business Account as the account type
- Select the Business Accounts you want to verify
- Click Confirm
Each selected Business Account will inherit the verified status of your Business Center immediately after confirmation.
Frequently Asked Questions
Is business verification required for all TikTok advertisers?
TikTok may require verification depending on your country, industry, or account type. Verification is always required for account approval, and account approval is required for ads to run and credits to be issued.
Can I advertise while my verification is pending?
You can create campaigns in draft mode while verification is pending, but your ads will not deliver until your account is approved. Spend cannot accumulate, and credit thresholds cannot be met during this time.
What if my business name on TikTok doesn’t match my documents?
You need to update your account information to match your official business documents before resubmitting. The legal business name on your account must exactly match the name on your verification document. Contact TikTok Business Support if you need help updating your account name.
How long does business verification take?
Ads Manager submissions are typically reviewed within one business day. Business Center submissions may take up to two business days. TikTok will update your verification status in the platform once the review is complete.
My account was verified, but I still don’t have a credit. Why?
Verification is one condition, but not the only one. Also, confirm that a promotion was active in your region at the time of registration, that your account type is self-serve SMB (not Agency or Business Center created), that no prior ad account exists under the same TikTok for Business login, and that you have a valid payment method linked and funded. All of these conditions need to be met together.
Source: How to Verify Your Business on TikTok | Acceptable Documents for Business Verification | Troubleshooting Business Verification | Add Qualifying Documents
