TikTok ad credit validity periods vary by offer type, market, and the specific promotional program that issued the credit. There is no single universal duration. Common validity windows range from 30 to 90 days, but some offers have shorter or longer windows. The expiry date for your specific credit is always stated in the offer terms and is visible in the billing section of your Ads Manager account.
Typical Validity Periods by Credit Type
| Credit Type | Typical Validity Window | When It Starts |
| New advertiser registration credit | 30 to 60 days | From the date the credit is issued to the account |
| Spend X Get Y matched credit | 30 to 90 days | From the date the Y credit is added after qualifying spend is confirmed |
| Seasonal or event-based promo codes | 7 to 30 days | From the date the code is applied; may align with a specific campaign period |
| Partner or agency-distributed credit | Varies significantly | Defined by the partner program; check the specific offer terms |
These ranges are based on common program structures. Your actual expiry date may fall outside these ranges. Always check your specific offer terms rather than relying on general estimates.
For a complete picture of how credit is structured within TikTok’s new advertiser programs, see how TikTok ad credit works.
Where to Find Your Exact Expiry Date
- In your Ads Manager account: navigate to Account Settings, then Billing, then Credits or Coupons. The expiry date is listed alongside the credit balance.
- In the original offer communication, the email or in-platform notification that announced your credit will state the validity period.
- In the credit terms, the full terms governing your offer are accessible through the billing section link.
For the step-by-step process of finding your balance and expiry date in Ads Manager, see how to check your TikTok ad credit balance in Ads Manager.
What Happens When Credit Expires
When credit reaches its expiry date, the balance is automatically removed from your account. This happens at the end of the expiry day or at a specific time defined in the offer terms. Unused credit is forfeited and cannot be extended, transferred, or refunded. TikTok does not currently send automatic expiry reminder notifications, so tracking the expiry date yourself is essential.
For what to do if your credit expires before you can spend it, and whether any recovery options exist, see why TikTok ad credit can expire before you use it.
Frequently Asked Questions
Does pausing my campaigns affect the credit expiry date?
No. The credit expiry date is fixed from the time the credit is issued and does not change based on whether your campaigns are active or paused. Pausing campaigns conserves your credit balance by stopping spend, but the expiry clock continues to run. If you plan to pause campaigns for an extended period, check whether the pause duration fits within your remaining credit validity window before doing so.
Can I get an extension on the credit expiry if I have not had time to spend it?
TikTok does not offer standard credit extensions for individual advertisers. Extensions are not available through the self-serve support system. In exceptional circumstances involving a platform error that prevented credit from being spent during the validity period, contacting TikTok Ads support at ads.tiktok.com/help with documented evidence may result in a review. Extension outcomes are not guaranteed and depend on TikTok’s assessment of the situation.
Do the Spend X Get Y qualifying window and the credit validity window overlap?
No, they are two separate windows. The qualifying window is the period during which you must reach the X spend threshold. The credit validity window is the period during which you must use the Y credit after it is issued. The qualifying window usually ends before the credit validity window begins. For the mechanics of how qualifying spend and credit issuance are sequenced, see how the TikTok Spend X Get Y credit program works.
If I receive multiple credits, do they all expire on the same date?
No. Each credit balance issued to your account has its own expiry date based on when it was issued and the terms of the specific offer. If your account has received credit from different promotional programs or at different times, each credit may have a different expiry date. Check each credit entry in your billing section individually to track its separate validity periods.
Is credit from a promo code valid for a shorter period than program credit?
Promotional codes issued for limited-time events or seasonal campaigns often have shorter validity periods, sometimes as little as seven days, because they are tied to a specific event window. Standard new advertiser program credit typically has a longer window of 30 to 90 days. The terms for any specific code are stated when the code is issued. For more on how promo codes work versus automatic program credit, see whether TikTok Ads promo codes actually work in 2026.
