To claim TikTok ad credit, you need a new TikTok Ads Manager account, a linked payment method, and active campaigns that reach the qualifying spend threshold. Once your spend crosses that threshold, TikTok deposits the matching credit into your account balance automatically. No separate claim or request is needed for the standard new advertiser offer.
There are two paths depending on the type of credit you are claiming: the automatic spend-match credit for new advertisers, and the manual coupon code path for promotional codes received through email or partner programs. Both are covered below.
Before You Start: What You Need
Make sure you have the following ready before going through either process:
- A TikTok Ads Manager account at ads.tiktok.com (must be a first-time account with no prior paid campaign history)
- A completed business profile with your business name, industry, and country
- A valid payment method linked to the account (credit card or other accepted billing method)
- Active campaigns that are approved and delivering
If you received a promotional code, have that code ready before you begin.
Path 1: Claiming the New Advertiser Spend-Match Credit
This is the standard TikTok new advertiser offer. It is automatic. You do not enter a code or submit a request. Follow these steps:
Step 1: Create and set up your TikTok Ads Manager account
Go to ads.tiktok.com and sign up. Complete your business profile, including your business name, industry, and billing country. This step determines which region’s offer applies to your account.
Step 2: Link a payment method
Go to the Billing section of Ads Manager and add a valid payment method. In most markets, TikTok accepts major credit cards. A payment method must be on file before TikTok activates a promotional offer on your account.
Step 3: Check the active offer in your account
Once your account is set up, go to Billing or the Promotions tab. If a new advertiser offer is active for your account, you will see the spend threshold and the matching credit amount displayed there. This is the offer that applies specifically to your account and region.
Step 4: Create and launch your first campaign
Build a campaign inside Ads Manager with a budget that is large enough to reach or exceed the qualifying spend threshold. Use an eligible campaign type — In-Feed Ads, video views, traffic, or conversions are all typically covered. Premium placements like TopView are not eligible.
Step 5: Let your campaigns spend up to the threshold
Keep your campaigns running until the cumulative spend across your account crosses the qualifying threshold. TikTok tracks this automatically in the background. You do not need to do anything to trigger the credit once the threshold is crossed.
Step 6: Confirm the credit has appeared in your billing balance
After your spend crosses the threshold, TikTok typically processes and deposits the credit within 24 to 48 hours. Go to the Billing section of Ads Manager and confirm the credit appears in your balance along with its expiry date.
Step 7: Launch follow-up campaigns to use the credit
The credit has a validity window, typically around 30 days from the date it is issued. Plan your follow-up campaigns so you are ready to spend the credit as soon as it appears. The credit is deducted automatically as your campaigns run.
Path 2: Claiming a Promotional Coupon Code
If you received a code through an email from TikTok, a partner program, a marketing conference, or a promotions site, follow these steps:
Step 1: Confirm the code is still valid
Check the expiry date on the code or in the email where you received it. Coupon codes have an activation deadline. If that date has passed, the code cannot be redeemed.
Step 2: Log in to TikTok Ads Manager
Go to ads.tiktok.com and sign in to your account. Make sure your account profile is complete and that a valid payment method is already linked.
Step 3: Navigate to the Billing section
In Ads Manager, go to Billing. Look for a field labeled Coupon, Promo Code, or Promotional Code. This is where you enter the code.
Step 4: Enter the code and submit
Type or paste the code exactly as provided and submit it. If the code is valid and your account is eligible, the credit will be applied to your balance immediately. If you see an error, the code may have expired, already been used, or your account may already have an active promotion blocking it.
Step 5: Check your balance and note the expiry date
After a successful code entry, go to your billing balance to confirm the credit is there. Note the expiry date. Coupon code credits sometimes have shorter usage windows than spend-match credits, so plan campaigns accordingly.
What to Do If the Credit Does Not Appear
For spend-match credit: if you have clearly passed the spend threshold but the credit has not appeared after 48 hours, check the Billing section to confirm your spend is recorded correctly. Contact TikTok Ads Manager support through the Help section of your account if the issue persists.
For coupon codes: if the code was rejected, verify the code has not expired, that no other promotion is currently active on your account, and that your account meets the eligibility conditions for the specific offer. Contact support with the code and account details if needed.
FAQ
How long does it take to receive TikTok ad credit after hitting the spend threshold?
TikTok typically processes and deposits spend-match credit within 24 to 48 hours after your cumulative account spend crosses the qualifying threshold. If it has not appeared after 48 hours, check your Billing section and contact TikTok Ads Manager support if the credit is missing.
Do I need to do anything manually to claim the new advertiser credit?
No. The new advertiser spend-match credit is fully automatic. Once your campaigns deliver enough spend to cross the threshold, TikTok issues the credit to your account without any action from you. Manual action is only required if you are entering a coupon code.
Can I claim TikTok ad credit if I already ran campaigns on the platform before?
No. The new advertiser credit is exclusively for first-time TikTok Ads Manager accounts with no prior paid campaign history. If your account has previously run paid campaigns, it does not qualify for the new advertiser offer.
What happens if my campaign is paused before I reach the spend threshold?
The credit is only triggered once the qualifying spend threshold is crossed. If your campaign pauses before reaching that amount, the threshold is not met, and the credit is not issued. Resume or launch new campaigns to continue building toward the threshold.
Is TikTok ad credit the same as a coupon code?
No. Spend-match ad credit is earned automatically through campaign activity. A coupon code is a promotional code you enter manually in Ads Manager to apply a credit or discount. Both result in a balance added to your account, but they come from different sources and are activated differently.
