Your TikTok ad credit balance lives in the Promotions page inside Ads Manager, under Tools → Payments → Promotions. This is the single place where TikTok shows your available credits, how much has been used, what’s expired, and what conditions apply to each credit.
There’s a secondary location, the Payment page, where your total account balance (cash + credit combined) is visible. The difference matters: the Payment page shows one combined number, while the Promotions page breaks down every credit individually with usage details, expiry dates, and assignment status.
Primary Method: Checking via the Promotions Page
This is the most detailed view of your ad credit balance. It shows each credit separately with full usage data.
- Log in to TikTok Ads Manager
- Hover over the Tools tab at the top of the screen
- Click Payments under the Settings column
- Click the Promotions tab on the left-hand menu
You’ll see your total credit value at the top, broken down into three categories:
- Free credit — applies automatically to eligible campaigns without any action required
- Assignable credit — must be manually linked to a campaign before it activates
- Conditional credit — only applies when specific conditions are met, such as spend thresholds or targeting rules
What the Promotions Page Shows You
Inside the Available tab, each ad credit row displays:
| Column | What It Tells You |
|---|---|
| Ad credit name | The label TikTok assigns to each credit or coupon |
| Credit type | Free, Assignable, or Conditional |
| Discount / Amount | The total face value of the credit |
| Usage requirements | Any restrictions — specific ad products, countries, or campaign types |
| Redeemed date | When the credit became available in your account |
| Valid dates | The window during which the credit can be used |
| Unused amount | How much credit is still available to spend |
| Used amount | How much has already been consumed |
| Percent spent | Visual indicator of credit utilization |
The Earning tab shows spend progress for credits that require a qualifying spend threshold before the credit is issued — for example, a “Spend $1000, Get $1000” type offer.
The Not available tab shows credits that have expired or been fully used up, which is useful for auditing past promotions.
Secondary Method: Checking via the Payment Summary
If you want a quick view of your overall account balance (cash + ad credit combined), the Payment page gives a consolidated number:
- Log in to TikTok Ads Manager
- Go to Tools → Payments
- Click Payment in the left-hand menu
- View the Summary tab — this shows your total available balance, including ad credits
This view is faster but less detailed. It doesn’t break out individual credits or show expiry dates.
Checking Balance via the Coupon Icon (Where Available)
Some accounts have a ticket icon in the upper-right corner of the Ads Manager dashboard. Clicking it opens a coupon card that shows your active promotion, qualifying spend progress, and the reward amount.
This feature isn’t available to all advertisers. If you don’t see the ticket icon, use the Promotions page instead — it provides the same information and more.
Checking Balance in Business Center (If Applicable)
If your ad account is managed through a TikTok Business Center, ad credit balances can also be viewed there:
- Log in to TikTok Business Center
- Click Finance in the left-hand menu
- Click Payment Management
- View your available balance — this includes a breakdown of cash balance and voucher (credit) balance
Note: Ad credits allocated from a Business Center to a specific Ads Manager account are permanent — they cannot be withdrawn back to the Business Center once transferred. The Business Center balance view shows the combined credit across all accounts under the Business Center.
Understanding the Three Types of Ad Credit
Before acting on your balance, it helps to know how each credit type behaves — because “available balance” doesn’t always mean “ready to spend.”
Free credit — Automatically deducted from your ad spend before any cash balance. No setup required. If you have free credits, they’ll be consumed first whenever you run campaigns.
Assignable credit — Sits unused until you manually assign it to a campaign. An assignable credit showing in your Available balance won’t do anything until you link it. To assign: go to Promotions page → click View/Assign → select campaigns → click Confirm. You need admin permissions to assign coupons.
Conditional credit — Held in reserve until specific conditions are triggered, such as reaching a spend tier, using certain targeting options, or meeting a cash balance requirement. The conditions are listed under Usage requirements on each credit row.
What to Do If Your Credit Balance Looks Wrong
If your credit balance isn’t showing what you expect:
- Credit not appearing after qualifying spend: TikTok notes that spend calculations take time — credits can appear several hours after the threshold is met. Wait up to one business day before escalating.
- Coupon suspended: In limited cases, TikTok applies risk controls that suspend coupons. A suspended coupon will appear in the Promotions page with an appeal option. Click to submit an appeal directly in the interface.
- Credit shows as expired: Once a credit’s expiration date passes, TikTok removes it from the Available balance and moves it to the Not Available tab. Expired credits cannot be reinstated or refunded.
- Credit not visible at all: If you believe a credit should be on your account, contact TikTok Business Support with your account ID and the promotion details.
Frequently Asked Questions
Where exactly is the Promotions page in Ads Manager?
Go to Tools → Payments → Promotions (click the Promotions tab on the left after opening the Payments section). This path works for all self-serve advertisers.
Why does my Payment page show a different balance than the Promotions page?
The Payment page shows your total combined balance — cash plus all active credits together. The Promotions page breaks this down by individual credit. The numbers aren’t contradictory; they’re just different levels of detail.
Can I see which campaigns have used my ad credit?
Yes. In the Promotions page, click the Assignment log icon next to an assignable credit to see which campaigns it was assigned to and when. For free credits, you can view transaction-level detail under Tools → Payments → Transactions — filter by “Ad Credit” under Transaction type.
Do ad credits expire even if I haven’t used them?
Yes. Every TikTok ad credit has an expiration date listed in the Valid dates column on the Promotions page. Credits that aren’t fully used by the expiration date are forfeited automatically — TikTok does not grant extensions.
What’s the order in which TikTok uses my funds?
For manual payment accounts: ad credits first, then cash balance. For automatic payment accounts: cash balance first, then ad credits are applied before your card is charged on the next campaign.
This order is automatic — you don’t need to configure anything.
Source: How to Use the Promotions Page in TikTok Ads Manager | About Ad Credit Types | How to View Total Account Balance | Promotions & Credits FAQs
