You track TikTok ad credit usage from the Promotions page inside TikTok Ads Manager. This page is the dedicated hub for everything related to your ad credits: how much you have, how much has been spent, what conditions apply, and which credits are still earning toward a reward.
There is no separate reporting section for ad credit consumption. All usage data lives in one location: Tools, Payments, Promotions.
How to Access the Promotions Page
- Log in to TikTok Ads Manager
- Hover over the Tools tab at the top of the screen
- Click Payments under the Settings column
- Click the Promotions tab on the left-hand side
The Promotions page opens with three tabs: Available, Earning, and Not available. Each serves a different tracking purpose.
What Each Tab Shows
Available tab
This is the primary usage tracking view. It lists every active ad credit on your account with the following columns:
- Ad credit name: The label TikTok assigns to each credit or coupon
- Credit type: Free, Assignable, or Conditional
- Discount / Amount: The total face value of the credit
- Usage requirements: Any restrictions on which campaigns, ad products, or countries the credit applies to
- Redeemed date: The date the credit became available in your account
- Valid dates: The date range during which the credit can be spent
- Unused amount: How much credit is still available
- Used amount: How much has already been consumed against your ad spend
- Percent spent: A visual indicator of how far through the credit balance you are
For assignable credits, the Actions column also shows:
- View/Assign: Opens the panel to link or unlink the credit from specific campaigns and to see which countries and ad products are eligible
- Assignment log: A timestamped record of which campaigns the credit was assigned to and when
Earning tab
This tab shows credits that are still accumulating toward a reward threshold. If you are on a spend-match offer (for example, a “Spend $100, Get $100” promotion), this tab shows your current qualifying spend progress and how much you have earned so far.
Use this tab to monitor how close you are to unlocking the next reward tier during your earning window.
Not available tab
This tab shows credits that have expired or been fully used up. Reviewing this tab helps you audit past promotions and confirm whether credits were consumed correctly before they expired.
How Ad Credit Consumption Works in Practice
TikTok deducts ad credits automatically against your campaign spend. You do not manually apply them to individual charges.
The order in which funds are consumed depends on your billing setup:
- For manual payment accounts, ad credits are used before your cash balance on every campaign charge
- For automatic payment accounts: your cash balance is billed first, then ad credits are applied before your card is charged on the next campaign
Once a credit is fully consumed, TikTok automatically shifts to the next available funding source (cash balance or card charge) without pausing your campaigns. You will not receive a notification when a credit runs out.
Tracking Credit Usage at the Transaction Level
If you need to see individual charge-level detail showing when ad credit was applied to a specific billing event, you can find this in the Transactions section:
- Go to Tools, then click Payments
- Click Transactions in the left-hand menu
- Use the Transaction type filter and select Ad Credit
This view shows each transaction where ad credit was applied as a payment source, including the date, amount, and campaign association. This is useful for reconciling spend reports with credit consumption.
Tracking Coupon Progress via the Coupon Icon
Some accounts have a coupon icon (ticket symbol) in the upper-right corner of the Ads Manager dashboard. Clicking it opens a coupon card that shows:
- Your active promotion details
- Your real-time qualifying spend progress
- The reward tier you are working toward
This is a quick-access shortcut to the same data shown in the Earning tab on the Promotions page. Not all accounts have this icon. If it is not visible, use the Promotions page directly.
Tracking Ad Credit Usage in Business Center
If your ad account is managed through a Business Center, credit allocation and usage can also be monitored from there:
- Log in to TikTok Business Center
- Click Finance in the left-hand menu
- Click Payment management
- Review the balance summary for each ad account
This view shows the combined voucher (credit) balance remaining across owned accounts. For per-credit usage detail at the campaign level, log in to the specific ad account in Ads Manager and use the Promotions page.
Note: Ad credits issued from the Business Center to a TikTok Ads Manager account are not assignable to specific campaigns. They are consumed automatically before any available cash or credit balance, and once transferred, cannot be returned to the Business Center.
What to Do If Usage Data Looks Wrong
If the Used amount or Unused amount on the Promotions page does not match what you expect:
- TikTok notes that spending calculations take time to finalize. Credit usage figures can lag by several hours after actual campaign delivery.
- If a credit shows as fully used but your campaigns stopped delivering, check your cash balance. When a credit is exhausted, campaigns continue using your remaining cash balance. If the cash balance is also low, delivery may stop.
- If ad credits are funding campaigns and then expire or run out, ad spend automatically shifts to your cash balance or credit balance. Neither of those can be converted back into ad credits.
- If a coupon appears suspended in the Promotions page, it may be under a risk hold. An appeal option is available directly within the Promotions interface.
For any discrepancy you cannot resolve through the Promotions page or Transactions view, contact TikTok Business Support with your account ID and the name of the affected credit.
Frequently Asked Questions
Where exactly is ad credit usage shown in Ads Manager?
Go to Tools, Payments (under Settings), then click the Promotions tab. The Available tab shows the Used amount and Unused amount columns for each active credit.
Does TikTok send a notification when my ad credit runs out?
No. TikTok does not send a notification when ad credits are exhausted. Once a credit is fully used, billing automatically shifts to your next available payment source. Monitor your credit balance regularly through the Promotions page to avoid unexpected charges.
Can I see which campaigns consumed my ad credit?
For assignable credits, the Assignment log in the Promotions page shows which campaigns a credit was linked to and when. For transaction-level detail showing when credit was used as a payment source, go to Tools, Payments, Transactions, and filter by Ad Credit.
Why does my Used amount not match my campaign spend report?
Ad credit consumption and campaign spend figures are updated on different schedules. Credit usage calculations can lag by several hours after actual ad delivery. Wait up to 24 hours before flagging a discrepancy, then contact support if the numbers still do not reconcile.
What happens to my ad credit if it expires while a campaign is still running?
If an ad credit expires or runs out while a campaign is active, TikTok automatically shifts the billing to your next available funding source (cash balance or payment method). Your campaign will not pause unless your account balance also runs out.
Source: How to Use the Promotions Page in TikTok Ads Manager | About Ad Credit Types | How to Manage Coupon Programs | How to Allocate Assignable Coupons to Campaigns
