TikTok publishes its ad credit terms and conditions in two main places: the TikTok Business Help Center and directly within your TikTok Ads Manager account. The Help Center documents cover the general program rules, while your Ads Manager account shows the specific conditions attached to any credit that has been issued to your account.
The Two Key Help Center Documents
TikTok maintains dedicated documentation for its credit programs. The two most important pages are:
First, the TikTok Coupon Terms page covers the general rules that apply to all promotional coupons issued through Ads Manager. This includes conditions on redemption, expiration, transferability, cash value, and program modifications. It is the baseline legal document for how TikTok’s promotional credit system works.
Second, the new advertiser incentive program overview page explains specifically how the new advertiser credit is structured, including how eligibility is determined, how spending tiers work, and what restrictions apply to accounts created through Business Centers or agencies.
Finding Your Specific Credit Terms in Ads Manager
Beyond the general Help Center documentation, the most relevant terms for your account are visible inside TikTok Ads Manager itself. Navigate to Tools > Payments > Promotions. This page lists every active credit or coupon on your account. Each line item includes the credit amount, expiration date, and, in most cases, a link to the specific terms that govern that particular offer.
Offer-specific terms matter because promotional credit amounts, earning windows, and conditions vary between different programs. A standard new advertiser credit, a seasonal promotion credit, and a partner platform credit may each have different rules, even if they appear as separate line items on the same Promotions page. Always check the terms linked to your specific credit rather than relying solely on general documentation.
If you are not sure what credit is currently on your account or how to read the Promotions page, see how to check your TikTok ad credit balance.
What to Look for in the Terms
When reading ad credit terms, the most important details to confirm are:
- Expiration date: When the credit must be used by
- Earning window: If you need to hit a spend threshold, how much time you have to reach it
- Eligible spend: Whether there are any campaign type or format restrictions on what spend counts
- Geographic conditions: Whether there are targeting region requirements
- Redemption limit: Whether the credit is a one-time coupon or a multi-tier earning program
For a broader understanding of what the standard new advertiser credit covers, see what the TikTok new advertiser offer includes.
Frequently Asked Questions
Are TikTok ad credit terms available before I sign up?
Yes. The general coupon terms and new advertiser incentive documentation are publicly available in the TikTok Business Help Center without logging in. You do not need an Ads Manager account to read the general program rules. However, the specific terms for an offer you have been issued are only visible inside your account on the Promotions page after registration.
Can TikTok change the terms of a credit after it has been issued to my account?
TikTok’s coupon terms reserve the right to modify or withdraw promotional programs. In practice, credit that has already been issued to your account is generally honored under the terms active at the time of issuance, but TikTok can adjust ongoing program conditions. If you notice a change to your credit balance or terms without explanation, contact TikTok Business Help Center for clarification.
Are the terms different for managed accounts compared to self-serve accounts?
Yes. Managed account credit, issued through TikTok account managers as part of Joint Business Plans or agency agreements, operates under different terms than self-serve promotional credit. The terms for managed credit are set as part of the commercial agreement between TikTok and the advertiser. Self-serve terms are publicly documented in the Help Center. The two programs are separate and governed independently. See whether high-volume advertisers qualify for custom ad credit deals for how managed credit arrangements work.
What language are the terms published in?
TikTok’s Business Help Center is available in multiple languages and the documentation is generally localized for major markets. The base language for the coupon terms is English, but TikTok provides translated versions for key markets. If your Help Center is showing terms in a language you are not comfortable reading, use TikTok’s language selector at the top of the Help Center to switch to English or another supported language.
Is there a TikTok advertising agreement that covers credit in addition to the coupon terms?
Yes. TikTok’s advertising platform terms of service and the self-serve ad terms apply to your use of TikTok Ads Manager generally. The coupon terms and incentive program documentation are specific supplements that cover the promotional credit programs. If there is a conflict between the general platform terms and the coupon terms on a specific credit-related matter, the more specific document typically governs for that issue.
How often does TikTok update its ad credit terms?
TikTok updates its Help Center documentation periodically and does not publish a formal changelog for coupon terms. The terms page itself shows when it was last reviewed or updated, which is visible at the bottom of the Help Center article. If you are relying on specific terms for budget planning, checking the page directly before launching a campaign is the most reliable approach rather than depending on documentation you read months ago.
